Best Practices
3 min read
4 sections
Understanding Your Metrics
What the numbers mean, how to read them, and what to tell your clients.
Dashboard Metrics
Your Dashboard shows aggregate metrics across all reports (or filtered by client):
- Total Coverage Items — How many articles across all reports
- Estimated Audience Reach — Combined circulation/traffic of publications
- Average Domain Authority — SEO authority score (1-100) of your placements
What Domain Authority Tells You
DA is a 1-100 score reflecting a publication's SEO strength.
- 70+ — Top-tier placement (think: NYT, TechCrunch, BBC). Highlight this to clients.
- 40-69 — Solid mid-tier (trade publications, regional outlets). The backbone of most campaigns.
- Under 40 — Niche or newer sites. Still valuable for reach into specific audiences.
A healthy campaign has a mix. Don't chase DA exclusively — a well-placed trade article often drives more qualified attention than a passing mention in a national outlet.
The Activity Feed
Navigate to Activity in the sidebar. Filter by:
- All — Everything happening in your workspace
- Views — When clients open your shared reports
- Coverage — New articles added to reports
- System — Technical events
The Views tab is your secret weapon for client management. Knowing when a client viewed the report tells you when to follow up.
Talking to Clients About Metrics
When presenting metrics to clients:
- Lead with reach and quality, not quantity. "Coverage in 8 publications with an average DA of 62" sounds better than "15 articles."
- Contextualize domain authority. Most clients don't know what DA means. Say: "These are publications that Google considers highly authoritative."
- Use sentiment as a narrative device. "94% positive sentiment across all coverage" is a headline, not a footnote.
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